The Two Different Journeys to Maximize Workout Effectiveness
Happy Thursday!
We want to create the most effective Pilates workout ever. The way we do this is leveraging data to create ultra personalized workouts. But most people don't just want raw data shoved in their face, that's no fun!
The presentation is key for the engagement to be high. We identified two different journeys that we are taking the customer on to achieve the results they are seeking.
Digital Journey
Physical Journey
Digital Journey: Empowering You to Own Your Progress
This is your fitness story, guided by technology that puts you in control. Our digital platform empowers you to engage with your data however you choose, with tools that inspire progress:
Surveys and Goal Setting: Define your aspirations and let us tailor your path.
Scanners: Track your journey with precision, pushing you closer to your goals.
Email and Push Notifications: Stay motivated with personalized nudges that keep you on track.
No instructor needed—just you, your data, and a seamless experience that fuels your drive.
2. Physical Journey: Instructors Empowered to Personalize
In the studio, we turn data into connection, equipping instructors with the insights to make every class feel made for you. Our custom APIs deliver real-time information, creating a truly tailored experience:
Automated Reports: Instructors get instant insights into your progress and needs.
Flagging Specific Preferences: Your goals and preferences are highlighted for a customized approach.
Easily Accessible Names: Feel seen and valued as instructors connect with you personally.
Evolving Routines: Your workouts adapt as you grow, keeping every session fresh and effective.
This is where data meets human connection, transforming classes into inspiring, personalized experiences.
If you haven't been in for a class, you should really check it out.
Why Personalization Matters
Personalization is the cornerstone of our strategy at TLS for two critical reasons:
Fosters Inclusion: Personalized experiences—such as tailored workout plans, instructor check-ins, and community events—make members feel like they belong. Our member surveys show that this sense of inclusion boosts retention by 20%.
Drives Results: Using data and AI, we track member progress (e.g., attendance, strength gains, and body composition) and provide customized feedback. Members who receive personalized progress reports demonstrate 2.5x higher satisfaction and are 15% more likely to refer friends.
Everything we do, from our TLS-certified instructors to our proprietary Maven equipment, is designed to enhance workout effectiveness and create a welcoming environment. When we succeed in these areas, members stay longer, significantly increasing their LTV.
Conclusion
Together, these journeys create a fitness ecosystem that celebrates you. Whether you’re tracking progress on your phone or thriving in a class, our data-driven approach ensures every step is meaningful. At TLS, we’re not just crafting workouts—we’re building a movement to unlock your potential.
Ready to experience fitness like never before?