TLS Product Roadmap - Part III - Equipment
TLS, our mission is to deliver the most effective workout in the US through ultra-personalization. You’ve asked how we’ll achieve this, and we’re excited to share our 4 part plan.
The Four Pillars:
Data: Scanners and software track your unique metrics (strength, mobility, progress) in real time.
Training: Teachers use that data to engage you personally, even in a crowd.
Equipment: Smart, adaptive tools optimize your tailored routine.
AI: Instant, 24/7 guidance keeps you on track, anywhere.
By anchoring our strategy in these core pillars, we’re poised to amplify our brand’s reach and stand out boldly against the competition.
In this update, we’re tackling TLS Equipment—the greatest cash and growth impediment in our journey.
💸Note: at the bottom we have updated the status on the studios and investments.
Background: Why Equipment Matters for Us
There are three main reasons why equipment is critical for us:
Effectiveness: The right machines are non-negotiable. They allow us to isolate movements with precision, optimize performance, and deliver the exceptional workout experience our clients expect. Without them, we’d be compromising our core promise.
Barrier to Entry: Unlike yoga studios that can flip on the lights and start teaching with minimal setup, our model demands specialized equipment. Competitors can’t just waltz in—this requires serious capital investment, creating a natural moat around our business.
Expansion: Access to top-tier equipment isn’t just about maintaining quality; it’s the backbone of scaling a studio. Without it, growth stalls, and we’re stuck spinning our wheels.
Bringing it in house: Our First Attempt
For years, sourcing the right machines has been a nightmare, threatening our ability to operate and grow. Here’s why:
📤Availability Crisis
At its worst, Lagree machines—the gold standard in our industry—had lead times stretching beyond 18 months. Picture this: if we placed an order today, April 10, 2025, we wouldn’t see delivery until Christmas 2026. Even the next-best alternatives carried 14+ week delays. Worse still, many models were discontinued outright, leaving existing studios unable to replace or expand their fleets. This wasn’t just inconvenient—it was a growth-killer.
😓Uncertainty
Long lead times were bad enough, but the unpredictability made it unbearable. With hundreds of studios vying for the same equipment, we were left in the dark about our place in line. Timelines shifted constantly, and planning became a guessing game. How do you build a business when you can’t trust the supply chain?
🫰Expensive
Total Costs: The price tags were jaw-dropping. Lagree machines, including licenses, started at $20,000+ per unit. Add in the mandatory instructor certification fees, and the investment snowballed. Even “budget” alternatives clocked in at $10,000 per machine—hardly a bargain.
Payment Terms: Manufacturers demanded 50% upfront and 50% on delivery, with no financing options in sight. When financing finally emerged, it came with punishing interest rates—10% or higher—turning an already steep cost into a financial albatross.
🔧Replacement Parts Fiasco
Equipment breaks—it’s inevitable. But when it did, we were stranded and that machine is useless costing us $1,000's of lost revenue every week. Replacement parts were perpetually out of stock, and when they were available, suppliers gouged us with inflated prices. Downtime piled up, frustrating clients and draining revenue.
In short, the equipment ecosystem wasn’t just flawed—it was a chokehold on our potential.
Our Solution: Partnering with The Maven
The Maven: is a line of high-quality machines designed from the ground up while delivering everything TLS needs.
How The Maven Changes the Game
Expedited Lead Time: Forget 18 months or even 14 weeks. We’ve slashed delivery to just 60 days, giving us the agility to open studios and replace equipment on our terms.
Fraction of the Cost: The Maven costs TLS a fraction of traditional options—no $20,000 price tags or $10,000 “deals” here. We’ve stripped out the bloat without sacrificing quality, making it accessible for rapid scaling.
Fantastic Terms: We have to put just 30% down to start production!
Instant Replacement Parts: When something breaks, we’re ready. Parts are so affordable that we have ordered in bulk. They're stocked and available immediately—no delays, no gouging. Downtime becomes a relic of the past.
Originality: The Maven has been engineered to stand apart while matching or exceeding industry benchmarks.
We have found The Maven is built to perform. Every detail—durability, functionality, user experience—has been obsessively refined. It’s not just a machine; it’s the key to unlocking our growth.
Conclusion: Solving the Problems
Partnering with The Maven isn’t just a fix—it’s a revolution. With reliable, affordable, and fast access to equipment, we’re no longer at the mercy of a broken supply chain. Studios can expand faster, operate smoother, and deliver consistently. This is how we turn a bottleneck into a springboard, propelling TLS into a new era of dominance.