TLS Product Roadmap - Part IV - Artificial Intelligence
At TLS, our mission is to deliver the most effective workout in the US through ultra-personalization. You’ve asked how we’ll achieve this, and we’re excited to share our 4 part plan.
Over the past three emails, we’ve laid out our vision: to create the most effective workout in the world. We’re not chasing trends—we’re redefining the game. The foundation? Ultra-personalization. It’s powered by three pillars:
Data Collection: Capturing the insights that fuel tailored experiences.
Elite Training: Equipping instructors with the skills and tools to deliver.
Top-Tier Equipment: Unlocking peak performance with The Maven.
In this update, we’re tackling the last piece of the puzzle Artificial Intelligence—not just a buzzword but a key component to building ultra personalized workouts.
💸Note: at the bottom we have updated the status on the studios and investments.
Why Now: Is AI even Necessary?
The past six months have been a tipping point with AI. It hasn’t just improved—it’s exploded. You’ve seen it: smarter tools, sharper insights, seamless integration. (Full disclosure: even this email got a final polish from my AI assistant!)
What’s driving this moment?
Better Tech: AI is now faster, more intuitive, and capable of human-like reasoning.
Affordable Access: Costs have plummeted, putting power in our hands.
Open Ecosystems: Software APIs are unlocking, letting AI plug into our data and amplify it.
In our first update, we shared how we rebuilt our data infrastructure. It’s not just a vault—it’s a living system, designed to “talk” to other programs. Now, AI can step in and turn raw data into personalized magic.
Our First AI Product: Meet Jeremy
Don’t take our word for it—see it in action. Visit www.tlsatxglobal.com and meet Jeremy, our AI assistant, lurking in the bottom right corner. We’ve trained him on tens of thousands of emails, phone calls, and interactions. Jeremy doesn’t just mimic us—he thinks like us, talks like us, and solves problems the TLS way.
Instant Feedback: Get an instant response at any time of day.
Self-Learning: When Jeremy hits a question he can’t answer, he flags it for us. We respond, he learns, and he’s sharper next time.
Real Results: Since his launch, response times have dropped to instant, and we’ve slashed customer service hours by 80%. Efficiency? Check. Client satisfaction? Skyrocketing.
Personalization: Interacting with Data
Make it stand out
The user can get a variety of real time data, ask questions, get suggestions on workouts, etc.
Jeremy is just the beginning. AI isn’t a shiny add-on—it’s the beating heart of our ultra-personalization mission. If we do it right, we empower our instructors to be able to be completely in tuned with an entire class.
Our dev team is hard at work on the crown jewel: AI-crafted custom reports for instructors, tailored to every class. Imagine instructors walking in armed with insights to engage each client like never before.
But we’re not stopping there. Here’s what’s coming:
Smart Onboarding: New clients get journeys shaped by their feedback—welcoming, intuitive, and unique.
Body Scanner Sync: Our scanners feed data to the TLS app, adjusting preferences on the fly.
Class-Wide Insights: Instructors get detailed reports on the entire group—strengths, needs, trends.
Custom Routines: AI modifies every class, spotlighting outliers who need extra attention for each instructors.
When AI bridges our instructors and clients, workouts don’t just feel personal—they become uniquely yours.
Conclusion: Bringing it Home
We’re not your average Pilates studio. We’re tearing down the shaky pillars of the industry—inefficient training, outdated equipment, generic experiences—and rebuilding them from scratch. Our goal? The most effective workout on the planet.
This hasn’t been easy. It’s taken time, grit, and serious resources. But the payoff is worth it: an elite studio that leaves competitors in the dust.
Word will spread—clients will rave about transformative results, our growth will accelerate, and retention will soar. TLS won’t just be a brand; it’ll be the brand others chase but never catch.